Fun88's Global Sports Partnerships and Sponsorships

What demonstrates a truly credible online betting platform with long-term potential? One of the most tangible measures is the roster of sports partnerships and sponsorships that a brand has built over many years. Fun88 — established in 2009 and operating under both PAGCOR Philippines and Isle of Man GSC licenses — has earned recognition as one of the most dynamic sports sponsors in the global iGaming industry, with partnerships spanning from the Premier League and NBA to international esports and cricket.

Premier League Football Partnerships — A Long-Term Strategic Foundation

Relationships with Premier League clubs form the cornerstone of Fun88's sponsorship strategy, particularly with two standout names: Tottenham Hotspur and Newcastle United.

The partnership with Tottenham Hotspur spans 12 consecutive years from 2012 to 2024 — a rare duration in professional football sponsorship. This stands as clear evidence of Fun88's stability and long-term commitment to top English clubs.

Newcastle United began their partnership in 2017 as a main shirt sponsor, later transitioning to the role of official Asian betting partner from 2023 to 2025. This 8-year relationship demonstrates Fun88's flexibility in adapting partnership structures across different phases of development for both parties. More details on this partnership can be found at Fun88 and newcastle united.

Burnley Football Club is also a significant partner in the brand's history, with two distinct partnership periods (2010–2012 and 2014–2016). Notably, the first time the Fun88 logo appeared on Burnley's match kit was in 2015 — a milestone marking the brand's first visual presence on European football pitches.

Brand Ambassadors — Legendary Athletes Worldwide

Fun88's roster of brand ambassadors comprises major names from diverse sports, with clearly documented and verifiable track records.

NBA Basketball

Kobe Bryant — 5-time NBA champion — became Fun88's global brand ambassador during 2019–2020, a choice reflecting the international scale the brand aspires to. Following him, Steve Nash, a 2-time NBA MVP, maintained a 4-year partnership from 2015 to 2019. Tony Parker — 4-time NBA champion — signed on for 2023–2024, marking his first collaboration with an iGaming brand.

World Football

Andrés Iniesta — who led Spain to the 2010 World Cup, 2 UEFA Euro titles, and 4 Champions League victories — became an ambassador from June 2026. Iker Casillas partnered during 2022–2025, while Robbie Fowler (Liverpool legend) served as ambassador from 2014 to 2019. The pioneer of this roster was Rola Misaki — a Japanese actress and model — Fun88's first ambassador starting in 2012.

International Cricket

Dale Steyn partnered during 2023–2025, while Daren Sammy — captain of the team that won 2 ICC T20 World Cup titles — also represented the brand on the international cricket stage.

Esports, Combat Sports, and Emerging Disciplines

Fun88 is not limited to traditional sports. OG — the Dota 2 team that won The International twice and 4 consecutive Valve Majors — partnered with Fun88 from 2020 to 2022, marking the brand's entry into professional esports. ONE Championship, Asia's mixed martial arts organization, was also a partner in 2018.

In kabaddi, Dabang Delhi K.C. — the Season 8 Pro Kabaddi League champions — partnered with Fun88 during 2023–2024. This represents India's rapidly growing market, and Fun88 established an early presence there through region-specific sports.

In 2014, Lamborghini Fun88 Racing participated in motorsports, demonstrating considerable diversity in the brand's sports sponsorship portfolio.

Professional Cricket — An Expanding Partnership Segment

Since 2020, Fun88 has partnered with the Caribbean Premier League (Hero CPL) — one of the world's most widely followed T20 tournaments. In 2025, Fun88 became the Title Sponsor of Dubai Capitals in DP World ILT20 Season 4, solidifying its presence in the international cricket ecosystem.

Servotech Siliguri Strikers — partnership 2025–2026 — is noteworthy because Fun88 sponsors both the men's and women's teams, reflecting a comprehensive approach to sports support. Vizag Warriors also received Fun88 as Title Sponsor at the Andhra Premier League in 2024.

What This Partnership Network Means for Users

A brand with a sponsorship roster spanning from the Premier League to esports, from NBA basketball to Asian cricket, demonstrates financial capacity and commitment to sustainable operations — factors that directly influence user confidence when transacting. Fun88 operates under the oversight of PAGCOR Philippines and the Isle of Man Gaming Supervision Commission, ensuring a clear regulatory framework for platform activities.

If you'd like to learn more about the platform, its history, and services, the Fun88 website provides comprehensive information to get started.

Frequently Asked Questions About Fun88 Partnerships

Which football club has the longest partnership with Fun88?

Tottenham Hotspur holds the longest partnership — spanning 12 years from 2012 to 2024.

Does Fun88 have brand ambassadors from Asia?

Yes. Rola Misaki, a Japanese actress and model, was Fun88's first ambassador starting in 2012 — demonstrating the brand's early focus on the Asian market.

Does Fun88 sponsor esports?

Yes. OG Dota 2 — the team that won The International twice — was an esports partner during 2020–2022.